2020 was a year of unprecedented activity at BetterPT, as healthcare companies from both within and without the world of physical therapy increasingly adopted our telehealth and patient management technology.
Introducing BetterHealthcare – Our parent company as we expand within physical therapy and beyond.
When the COVID-19 pandemic reared its ugly head early last year, healthcare companies from physical therapy to renal care and ABA scrambled to adapt to the shifting landscape of remote work, remote care, and the challenges of confinement. BetterPT's telehealth platform, previously a smaller feature in our suite of services, grew increasingly popular, as patients and providers alike realized the power and potential of virtual treatment and a hybrid approach to care.
Benefits of a hybrid approach to care:
- Save time commuting to and from your clinic or facility
- Avoid delays at reception
- Get treatment from the comfort of your own home
- Adapt your touchpoints based on patient needs
What started as a simple goal to improve the PT corner of healthcare blossomed into a full blown movement to level-up healthcare technology and democratize access to treatment.
As demand for our technology ballooned, the word started to spread outside of the physical therapy arena that BetterPT was revolutionizing access to healthcare services, even in spite of this once-in-a-generation COVID catastrophe. We began receiving calls from Hospital Systems, EMRs, EHRs and other healthcare industries inquiring as to whether we could help them, too. What started as a simple goal to improve the PT corner of healthcare blossomed into a full blown movement to level-up healthcare technology and democratize access to treatment.
Enter BetterHealthcare
Through the summer and fall of 2020, as we continued to iterate and improve on our platform's core functionality, we set about creating BetterHealthcare, a parent company for BetterPT that will help incorporate new non-physical therapy customers into our expanding community of dreamers, technologists, and healthcare evangelists. While these new customers may not form part of the PT community, they share our core goal of revolutionizing access to global care.
Our parent company, BetterHealthcare, will incorporate new non-physical therapy customers into our expanding community of dreamers, technologists, and healthcare evangelists. While these new customers may not form part of the PT community, they share our core goal of revolutionizing access to global care.
The BetterHealthcare Brand
Our BetterHealthcare brand is represented by the turtle, and draws its inspiration in the nazar, the chat bubble, the yinyang and the tortoise. The nazar amulet, found in many eastern cultures, is a symbol of security and protection against scrutiny. The modern chat bubble represents free-flowing dialogue and communication. The yinyang and the tortoise represent balance, health and longevity. Our vision of the future of healthcare incorporates all of these core values: communication, security, balance, health and longevity. You can learn more about the brand by visiting our Style Guide here.
BetterPT's Position Within BetterHealthcare
BetterPT continues to form the nucleus of BetterHealthcare, and as we grow, we want to make sure to protect the sanctity of the BetterPT brand we have built up over the years. For this reason, the BetterPT brand as you know it will not change much, though you will notice in some parts of our UI that we have added a Powered by BetterHealthcare seal. On the login page for our new BetterAccess platform, for example, you will notice the seal on the lower left.
Grow With Us
As we move from strength to strength as a company, we continue to remain humble in the face of the mammoth challenge that is democratizing access to healthcare. We recognize that the healthcare ecosystem is a ginormous web of symbiotic relationships between many different parties, from patients to providers to payors. For too long, industries like physical therapy have been siloed into a corner of this complex universe, foreclosing opportunities for growth and improved outcomes.
We recognize that the healthcare ecosystem is a ginormous web of symbiotic relationships between many different parties, from patients to providers to payors. For too long, industries like physical therapy have been siloed into a corner of this complex universe, foreclosing opportunities for growth and improved outcomes.
We believe in openness, transparency, and interoperability, and it is for this reason that we consider it all the more important to embrace any healthcare industry that wants to hook up with our technology. The more industries we incorporate, the ever more expansive the opportunities become for all stakeholders invested in patient success.
As we start to see a distant light at the end of this harrowing pandemic, we remain sanguine about a future state of democratized access to healthcare. And as we grow, we can't wait for you to grow with us.
